Giving you the edge
Empowering the Newsroom
I provide editorial leadership with contextualized metrics to inform news coverage decisions and editorial workflows to engage the targeted audience to elevate the purpose of the mission.
Platform Expertise
Throughout my career, I have created applications, newsletters and helped expand audiences across platforms.
Translating Needs
I provide comprehensive approaches that utilize a background in coding and journalism to foster collaboration and provide solutions for both editorial and development teams.
Reliable performance across mediums
I have editorial experience in radio, podcasting, digital, print, and television. In each of my endeavors, I have helped break respective records through team efforts.
I have worked across sectors and fields to provide rare insights into audience strategies that uphold an editorial mission while expanding and engaging audiences.
By the Numbers
500%
200%
19
6.5
20
Pageviews increase for Stars & Stripes in four years
Newsletter readership growth through A/B Testing and data-driven content curation
Years of Experience
Years of Public Sector Experience
The number of newsletters established, created, and redesigned
Who is The Analytical Editor?
I lead data-driven audience strategies while supporting editorial endeavors. Through these efforts, I have been able to ensure that the target audience of the publication is reflected in the news coverage. My approach has created increased pageviews, expanded audience per platform, and fostered collaborative environments.